Blog
We write about what we see in other people’s audits and in our own deployments. Specific line items in a quote, specific traps in contracts, specific settings. Including when the conclusion is "you do not need this".
What a crawler sees when it opens your site
A search engine, a messenger and an AI crawler read something entirely different from a human. The most expensive mistake in that group is one line in a file most companies do not know about.
When an off-the-shelf platform beats a custom system
We write custom systems. That does not make them the answer to every question — in several situations a ready-made platform wins, and there is nothing to argue about.
What leaving a contractor costs
The domain, the code, the data, the mail and the integrations usually sit in five different places. The bill for the separation is issued by whichever one nobody thought about.
What a website price actually covers
Two quotes for the same website can differ fourfold. The difference is almost never in how it looks — it is in the line items the cheaper quote simply does not have.