Pet grooming website concept. Four questions to book a visit and a cat that watches your cursor

It is evening. Someone is looking for a groomer for a dog that is afraid of the dryer. The salon's website has only a phone number, nobody will answer at this hour, and a message would mean explaining everything from the start. That is the situation we started from when we designed a pet grooming website.

The salon is called Obłok, and it does not exist. We made it up, together with its address, phone number, price list and reviews. It is our concept, a design starting point for one industry that we show publicly before we talk to any salon. You can open the site at oblok-grooming-template.vercel.app. It is in Polish.

Booking a visit in four questions

The booking button leads to a separate page with four short questions.

First the service. The choice is a haircut, a bath and dry, a coat and skin spa, claws with ears and eyes, a puppy's first visit, or cat grooming. Then the pet. Dog or cat, what size, what its name is, and whether there is anything the salon should know. The hint in that field mentions a fear of the dryer or sensitive skin. When you type the name, say Fado, the drawn pet next to the form introduces itself as Fado.

The third question is the date. You pick a day first, and the page shows the free times. The fourth asks for a name, a phone number, an optional email and consent to be contacted about this visit.

The dog's size is not there for decoration. It decides how long the visit takes, so the salon needs it before planning the day. The groomer reads the note about the dryer before the visit, instead of hearing it at the door. The page also says plainly that the salon confirms the time by phone before it goes into the calendar.

In the concept the form does not send the request anywhere, and the free times are examples. The page says so itself, under the calendar and after sending. A real salon has to connect the form to its own schedule. We wrote about when such a system makes sense, and when a phone is enough, in our piece on an online booking system for a small business.

A pet grooming website that looks like it is about animals

A groomer's site easily turns into the site of any business with a dog in the photo. We wanted this one to be about bathing, fur and calm from the first screen. That is why parts of the page respond to scrolling and to the cursor:

• On the first screen, as you scroll, the text drifts up and fades, the camera moves closer, the dog comes forward and foam closes in from every side.
• In the services, the island under the cursor swells and the whole field takes on that service's colour. On a phone this happens to the island in the middle of the screen.
• Next to the prices hangs a large soap bubble. Its skin follows the cursor, a wave runs around the edge, and its colour changes with the price group in the middle of the screen.
• In the questions section, the cat on the left follows the cursor with its eyes, tilts its head and blinks. On a phone it looks where you touched.
• At the very bottom, hover over the last line and paw prints run to a sleeping dog.

The small details from salon life matter more than the motion. The dog on the first screen wears a cap of foam. In the first version water was pouring onto its head. We changed that, because groomers do not pour water onto a dog's head. They wash it by hand with foam.

There are more dogs than cats on the page, but no section is for dogs only. Cats have their own service, and the description mentions a separate, quiet room for them.

What in the concept is made up

The salon is invented, so there was nobody to photograph. The photo of the dog on the first screen was generated with AI. The dogs and cats everywhere else are drawn in code, with a single line. In the services, the drawings stand where a real salon will put videos or photos of its own work.

The name, address, phone number, prices, reviews and people's names are made up too. The privacy policy is a template. A lawyer should check it before a real site goes live, and the page says so.

For a real salon, photos will change the most. Your premises, your hands at work and the dogs that come to you say more than any animation.

When a simpler site is enough

Not every salon needs a site like this. If your diary is full far ahead and customers call anyway, a good basic website with your phone number, address and opening hours is enough. Animations will not fill your diary for you.

A look of your own makes sense when there are several salons nearby and customers compare them on their phones in the evening. Then it matters which site they remember, and whether they can book straight away instead of waiting until morning. We wrote about why so many business websites look the same in a separate piece.

Open Obłok on your phone and book a made-up visit from start to finish, the way a customer would. If you answer the same questions on the phone several times a day, a form can ask them for you.